banana buy me advertising marketing
Why Study Advertising in College
Welcome to the other side of consumerism. Not necessarily “The Dark Side,” but this side definitely has you take a sobering look at society when you consider persuasive techniques and what sparks general interest.

As a competitive market thrives - businesses seeding, flowering, blooming, and sometimes being trampled on - advertising and marketing can be the make or break for a product or company and requires people who are up for a constant creative challenge. If this sounds like you, continue reading… If not, well despite that voice from your parents, professor, or maybe even yourself telling you not to, the undeniable rush from dipping your toes in the pool of “behind the scenes” action will probably lure you in anyways.

The advertising and marketing community, a lot like a secret society of people who have thoroughly studied what rests (dreamily and susceptible to an advertiser’s intrusion) in the minds of men, women, and children of all demographics, focus on finding out what their targeted consumer wants. After acquiring this information, they learn how to phrase things just right to make it stick. Sticking where? Is it on me!?

Studying advertising and marketing isn’t just about going into the dark room, devoting your sentiments, and fostering a perspective that promotes and improves the cause (company/product). It’s about gaining awareness of the subtleties underlying the everyday transactions that are taken for granted by most consumers.

Transactions generate movement between people in stores and online. Transactions create and cultivate dynamic relationships between individuals and companies through each experience. Transactions can be fused with emotion when purchasing a product of choice. Because buying and selling can have such a distinct effect on individuals, the advertising and marketing department is of great importance to a company. That is precisely why admittance into the department usually consists of several consecutive initiation rites before commencement by the lead lion. Just joking, but there are a few paved pathways that can guide you toward a successful spot in the field.

If you’re looking for a university with a good advertising program, check out StartClass.com, where they have compiled a list of the top advertising schools based on acceptance rate, tuition, and post-graduate success.


Photo Credit: Ed Kohler


Businessman during a presentation
International Business Student Resumes
First thing is first; neatness and appearance are key. It may seem shallow and insensitive to say, but ugly-looking and scattered resumes don’t get you far in life. If there’s one thing to know about companies going through potential employees' resumes, it’s that they don’t look twice at an unprofessional looking one.

So, what’s the right way to format a resume? There isn’t just one way to go about it, but certain aspects are consistently used. First, your font size should be either 10 point or 12 point Arial/Times New Roman. Anything smaller than 10 and the reader will give up at deciphering it, and anything bigger than 12 is just childish and kiddie-like. I mean come on, a 16 point font starts to look like a cartoon and is just unheard of. Next in line is conciseness; keep it short and sweet. Employers usually don’t have too much time to waste reading just one resume, so making their life easier by being straightforward and clear will be very much appreciated. Third, any new section should be either bolded, italicized, underlined, or all of the above. This will facilitate the reader’s ability to jump from one section to another or to find something specific quickly, which as mentioned before, is a real timesaver for him/her. Also, avoid flashy colored paper and stick to white if you want to be on the safe side. Lastly, in terms of appearance, it’s important to justify the entire text and fill out entire pages. Avoid leaving blanks at any point, as this creates a sense of professional or academic emptiness. (In other words, it looks like you have nothing to say.)

Now, a resume won’t vary too much from the guidelines above if you’re an international business student. In short, all that will change or stray from the original resume structure is that the content will be tailored specifically for business-type positions, meaning everything should sound like it contributed to making you the perfect candidate for this particular job. When opening up with the objective, it would be important for a business student to mention an aspiration and thirst for the business world and a career in it. This section should then be followed by the writer’s education, which should mention the university and degree (or degree being pursued) with the mention of GPA being optional.

When reaching the Relevant Experience section, it is imperative for the applicant to use specific action-packed vocabulary that shows a hands-on and proactive attitude employed in any mentioned internship(s) that should hopefully be relevant to the Business major. If employment history is an option, make sure to highlight the business aspects of the job being discussed (even if it was waiting tables, there’s a way to word this to your advantage). When it comes to additional sections like On-Campus Activities and Community Service, they should be delved into only if they promote business skills or show abilities that would be seen as an asset. Irrelevant awards or extra-curricular information isn’t always needed, and may be detected by the reader as filler. However, if your resume makes it to the later stages of competition for a position, these can also be helpful to differentiate you from a similar candidate. Use your judgement and think about what might be an asset or show superior character when deciding what should be included, and where to include it.

All in all, the most important issues to keep in mind when creating a successful resume are organization and relevancy. When frantically sifting through lots of information (ie: resumes), no one wants to read about something when they don’t have to. Make sure your most important points are the easiest to see, and well-matched with the job to which you are applying.


Photo Credit: PanJoyCZ


Real Estate house investment courses online
Real Estate Investing Courses Online
Attractive offers from online institutions attempt to lure prospective students by claiming to harbor fundamental principles and expeditious ways to profit from real estate investment. The chance to explore your hidden talent for investment is sealed tight behind a virtual button, fastened by a fixed dollar amount. With one click and a credit card entry, websites for online education like Udemy.com pitch courses that make declarations like “Learn how to analyze ALL real estate opportunities, raise capital for deals, and build millions in personal wealth” as the expected outcome by their students at all levels who strive to become “a residential & commercial real estate investing BOSS.”

The monotonous click, scroll, read and repeat through countless tutorials may allow logical strategies to permeate through your mind with helpful tips on how to survive in the field, but the enduring aftermath of the $100-$499 expenditure is a lack of real world experience with the financial risk and time management involved in real-life real estate investment. Online seminars available at websites like Cashflowdepot.com provide a surge of information that flows across the screen, pours out of the speakers, and trickles into your eyes and ears, while the dress code remains pajama pants optional and grants a level of relaxation that doesn’t necessarily garner the success guaranteed in the pre-packaged statement. While the open pantry policy of taking online courses is convenient and can be used as a valuable stepping stone toward skills later refined by experience, the competitive arena of real estate investing will turn a tutorial into a flimsy backbone when you’re put in the ring with professionals.

Real estate has created more millionaires than any other investment vehicle in The Forbes 400 – The Richest People in America, so the increasing popularity in the field is understandable. Whether it is taken on as a side job or a full time career endeavor, the craft requires hard work and commitment to see profitable results. While possibly relevant to beginning down that path, online courses and webinars that facilitate research as a precursor toward that end are just that: research. As a friend of mine likes to say, “You can learn the rules and read about how to play football, but that doesn’t mean you can do it.” Ditto with real estate.


Photo Credit: ThinkPanama


Professor Teaching Management Course
Why Choose Management as a Major
The bottom of every resume highlights the most daunting category, titled by the most alarming and intimidating word: skills. What should you put here? What does this flimsy piece of paper that determines your very future want from you? Should you write that you can pogo stick for four hours, or eat three Pop-Tarts and drink two juice pouches within ten minutes?

Honestly, we all know what we want to be able to write here: the ability to lead a large group of people towards a cohesive goal coupled with excellent time and sales management. Sprinkle the end with fluency in a couple of languages – and voila! You are not only a fantastically well rounded person, but you have a piece of paper to prove it! Now the question becomes, how do you actually develop proficiency and finesse in an elaborate array of diverse fields?

Management as a major is a great option. In order to see the extent to which a management degree can light the candles of success on the cake of a well-rounded career, we will go through just three of the many reasons why choosing management as a major might be a good step forward for your future.

  1. A diverse assortment of job opportunities.
    Graduates gain experience and a background in sales and contract management, accounting, marketing, statistics, and project management. This diverse amalgam of skills translates to foundations in careers in most major fields. According to Springfield College, this foundation supports thriving careers in most non-profits, the health care industry, and financial service firms. And, according to Rasmussen College, the top five jobs available in the field of management are Marketing Manager, Sales Manager, Project Manager, Human Resource Manager, and Director of Marketing.


  2. A great salary outlook for the most prevalent jobs.
    Because of the diverse array of careers, there is a large range in salaries for those with a management degree. According to Salary.com, Marketing Managers (the job with the most growth and positions) make a median annual salary of $88,201 (reported by HR as of May 2015). Sales Managers made a median annual salary of about $108,000 in 2013 according to US News. And, according to Salary.com, Project Managers made a median annual salary of about $67,000, Human Resource Managers made just over $90,000, and Directors of Marketing made a bit below $124,000.


  3. Individuals with management degrees have the opportunity to become leaders in the best sense of the word.
    With a list of skills so long that it will hardly fit on the one page limit of your resume, it will be easy to see what you’ve learned in the short time it takes you to get your degree. These skills won’t just complete a piece of paper either, they can be the building blocks to being your own boss and fulfilling your own sense of self. With leadership skills, the ability to manage a team, entrepreneurial abilities, goal setting and goal reaching, there’s no limit to what you can accomplish career wise, nor will your opportunities to continue learning and building your skills ever cease.



  4. Photo Credit: Jirka Matousek


Elderly Veteran Viewing War Memorial
Jobs Hiring Veterans Now
Going back to school after a three month summer vacation, coming back to work on a Monday after a three day weekend, remembering how to ice skate after skipping out on a year of practice; not only do I think coming back to a reality that has been long forgotten is difficult, it’s not fun either. I can’t imagine the tremendous difficulty that seems almost inevitable when coming back from months, maybe years, away to restart an unfamiliar, distant relative of a life. Needless to say, this immense hurdle must be overcome regardless of adversity, and there are a couple ways we can make this happen.

Option #1- Go directly into the work force.
Although it is definitely a challenge for veterans to go directly into the work force, it is not uncommon. Just like some career paths are more likely to choose undergraduate students from college, others are more apt to select veterans of military service. In 2009, Obama signed an executive order establishing the Veterans Employment Initiative that helps veterans couple and translate their developed skills from the military to careers. Thus, the government is generally more open to providing federally funded careers to veterans. A list of available jobs, training and helpful information can be found here. There are also websites that allow for veterans to post their resumes, and look for jobs, as well as employers who are actively searching for individuals with the skill set that is inherent in veterans to post available job listings.

Option #2- Go to an upper level educational institution.
According to US News, these are the top-ranked schools in the 2015 Best Colleges rankings that participate in federal initiatives helping veterans and active-duty service members apply for, pay for and complete their degrees. In addition to applying through the normal application system, some programs exist to aid the process. For example, the Posse Foundation. The Posse Foundation provides support before entering into college and also during the time in school. They send cohorts of ten students to prestigious four year institutions who each are granted full-tuition, merit based scholarships. This means, that regardless of current financial standing or government funding, by being a veteran, one may qualify to apply for funding and may be selected if they prove high academic and leadership potential. This program is quite young, having developed a partnership with Vassar College, Wesleyan University, and most recently Dartmouth College. They plan to extend to 12 partner institutions within the next five years.

Option #3- Ask for assistance.
Getting a job and/or further schooling often requires skills that extend beyond the skill set acquired in military service. Resume building, interview preparation, career coaching, can be provided by Andrew K, who provides free individual support and services to veterans as a career development specialist. In addition to career development specialists like Andrew K, the government provides many systems of funding to which veterans can apply. The Servicemen’s Readjustment Act (also known as the G.I. Bill) provides benefits such as a lower mortgage costs, funding to attend school, low interest loans to start a business, and one year of unemployment compensation. The Yellow Ribbon Program allows veterans to apply for extra educational funding for more expensive private schooling. The Homeless Veterans Reintegration Program (HVRP) “assists homeless veterans as well as providing critical linkages for a variety of supportive services available in their local communities.” Although readjusting to civilian life from military life can be difficult, the list of programs and support in the form of funding or individual case basis help is extensive and prevalent for veterans to take advantage.


Photo Credit: Micadew


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