Advertisement Studies
Why Study Advertising?
You probably already know there are countless opportunities open to the student who attains a B.S. in communications with a focus in advertising.

Advertising is an ever growing field with new job and research-based opportunities opening up all the time. In recent years, the addition of online advertising to existing advertising opportunities has brought further possibilities, and the internet of things will likely take it even further.

Advertising opportunities now go way beyond browsing through career guides and reading advice from the experts on where to begin your advertising careers. Work/study programs are becoming more and more scientific and niche, so as to receive on the job training while completing your degree.

There are many schools to choose from, including campus study or online study. You will learn overall principles, detailed techniques and technical jargon which will further prepare you for the advertising opportunities that await.

With a rapidly changing and expanding field such as advertising, one must study as thoroughly as possible to get the most out of the years which prepare them for the years of application. To really get to know the nature of advertising, you must study the world around you: for at its core, advertising is in fact the study of people. It's based on humanity’s desire: to feel good about one's self, not always from a selfish perspective, but sometimes even to strive for a better world. To achieve this, successful advertisements must always be culturally aware of the context of the time.

One of the greatest modern day ad copy writers who understood this is no longer with us, yet still is revered and studied by marketing and advertising writers today. Gary Halbert’s writings to his son from a prison where he was stationed called The Boron Letters have become legendary. In the letters, he describes in great detail how to hook a potential customer and how to sell anyone anything effectively. His techniques have been taught worldwide among professionals, and have often yielded impressive results. In fact, they are as relevant today as they were at the time.

Gary Halbert relied on a technique that he called AIDA. Attention comes first, as in getting the potential buyer or customer to notice your advertisement. Next is interest, if the customer is not interested you cannot keep his attention. Desire is next, meaning you have to make the customer desire the product and really picture the advantage he will have after he has it. The last letter stands for action. Gary was a stickler for specific instructions, advocating that there should be no stone left unturned when it comes to describing exactly what you want the customer to do and how they should proceed to buy your product.

Thus when choosing the form of study which will propel you into the advertising world, look for a method that fits in with your learning type and schedule, and with the study of people. You will find endless opportunities if you are willing to work hard and study until you have achieved a working knowledge, documented by your results, of the wants and needs of people, both collectively in groups and as individuals. These results and that experience will be worth way more than your advertising degree.

Photo Credit:Petr Dosek


Sale Signs
Ten Sales Tips that Every Sales Professional Needs to Know
Today’s top sales performers will be faced with economic challenges and global competition on an ever increasing scale. Here are 10 tips we’ve put together that can keep any sales professional standing out in the crowd and performing above the group.

  1. Set high targets. A sales professional doesn’t wait for his or her boss to set goals for them. They set their own sights and even make sure their goals are higher than the boss’.
  2. Schedule – They know how to effectively and efficiently plan their day, week, month, and each quarter or year in advance.
  3. Another trait is they will set an objective or goal before calling on their prospects.
  4. A sales professional will know the relevant questions to ask their prospects, and these are targeted to the heart of the matter. Don’t ask weak questions that lead nowhere, get to the hard questions, the real core that makes the prospect think.
  5. They don’t do all the talking, they take time to deeply listen to their prospects to find out what they need and want.
  6. The sales professional doesn’t assume they automatically know what the customer wants; they will ask them for clarification.
  7. They will wait for the right moment to present their product to the prospect. Nothing is worse than pre-empting the opportune moment or giving the sales pitch before you understand what the customer wants.
  8. The professional will begin the presentation by summarizing how they see or understand the prospect’s situation and requirements.
  9. The sales professional knows how to show the prospect how their product is relevant to them.
  10. The professional will anticipate a rejection ahead of time, and be prepared with an appropriate response.


  11. Bonus TIP:

  12. A sales professional will always follow up on a prospect after the initial call.


Photo Credit:Tim Parkinson


Business Majors
Why Major in Business Management?
To business executives, the answer is clear. An MBA, or Masters of Business Administration, has gotten them far. Many others in the workplace will agree, including but not limited to individuals with jobs in management, accounting, finance, sales, and marketing, that good business management skills are absolutely vital to their job stability and forward progress.

It is a well known trend that achievers are often bursting with excellent business management skills, while many underachievers struggle with or lack some basic business management training. Skills such as organization, planning, strategizing, people management, time efficiency, critical thinking, analyzing and evaluating business functions, and more are greatly needed in the business world. This applies equally to large corporations as to new small businesses.

Majoring in business management and especially receiving a degree in it has proven to open the doors to countless career opportunities. Some examples are in general management, entrepreneurship, consulting, operations management, human resources, non-profit organizations, and strategic planning. Universally, these careers highly prize two major traits: people skills and business management skills.

It stands to reason then, that bolstering your business management skills is a worthwhile investment, whether by majoring in business management in college, or by taking an online refresher course.

A career in business management skills is a classic in our society, and it seems that skilled managers are constantly in demand. A good manager possesses the qualities of leadership, such as maintaining morale, fueling creative energy, encouraging initiative, supporting advancement, efficiency of employees, navigating performance, and meeting goals. All of these traits are definitive of good business management skills.

Graduates of a variety of business management training, online courses and college majors consistently find that if you give priority to your business management skills, they will repay you with a successful career, full of opportunity, advancement and forward progress.

Photo Credit:Kevin Dooley


American Stock Exchange Red Ink Equity Market Trading
Market Structure and Pricing in the Equity Market
We all know there is money to be made in the equity market once you understand the market structure and pricing, but for most people it is a pretty daunting thing. If you are interesting in learning how to make good investments, the first thing you need is a bit of education on the subject, and good investment management software. Give yourself the time you need to learn the ropes, and it won’t take long before you are turning a profit.

Market structure and pricing in investment management is a term used to refer to a number of different services that can be provided to investors. It is the professional management of shares, bonds, assets and securities. Some investors pay for investment management services, others manage their own portfolios.

Some believe that evaluating the market structure and pricing with trusty investment management software and being savvy of the equity market is pretty much all they need to make good decisions regarding their investment portfolio. If you are a beginner, you can be sure that there will be a learning curve in your trading. If you’re not careful, your learning curve can also be very costly. You can consider your losses part of your education, but the more seriously you take your investment management, the faster you will start being accurate in your decisions and protecting your investments.

There are many strategies involving market structure and pricing that can prove profitable, such as collective investment schemes, mutual funds, or exchange traded funds. Your investment management will help you to determine how to manage all of your various assets, securities and investments in order to achieve your financial goals.

With a good understanding of the market structure and pricing of the equity market and its scoring system, history and methods of trading, you can get some serious profit turning. Don’t be intimidated, but do take it seriously, and be sure you go slowly enough to learn and understand the possible repercussions of your investments. Click here for a tutorial on equity market structure and pricing.


Photo Credit: Russ Allison Loar


Twin Buildings
Achievement Opportunities in Architecture Schools
Architecture is a field for dreamers; a field for achievers. The many architecture schools around the world attest to this. They offer a wide range of study courses.

For those who want to go somewhere, to achieve great goals as an architect, they must first put in the time of study and receive the certification from a professional degree accredited program, which most US registration boards require for architects to receive a license. The degrees that you can work towards in most architecture schools are the Bachelor of Architecture, Bachelor of Arts in Architecture, Bachelor of Science in Construction Management, Master of Science in Architecture, Master of Construction Management, Master of Landscape Architecture, Executive Master of Architecture and Doctor of Architecture.

There are other opportunities to study architecture, which include online classes, examinations and certification. Always choose an accredited program when selecting from online architecture schools.

Some architecture schools, or schools of architecture as they are also dubbed, are more affordable then others. However, keep in mind that many architecture schools have options for financial aid. This can be very helpful to the young student paying his or her way through university, so take action right away to apply for this when signing up for classes.

Online schools have these options too, so it comes down to a question of the prospective student determining what is best suited to him or her, and then signing up at one of the many architecture schools, whether online or on campus.

Some additional specific programs offered by most architecture schools are digital architecture, landscape, construction management, and design. There are accredited programs available for each of these divisions in most architecture universities and colleges world wide. Consider your options towards an exciting career bursting with outstanding achievements in architecture, and get started today.


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